For three generations the children at Indian Head Camp here have been playing on the fields, swimming in the lake and soaking up summer traditions like color war, canoeing and short-sheeted beds. Only recently has a new activity been added to the list: the rock concert.

Campers attending the World Sports Camp at Williston Northampton School were surprised on Tuesday when they found themselves rubbing elbows with some rising stars of the music industry.

In its 12th year of providing musical entertainment and education to summer camps across the country, Camplified is powering their 2013 tour with Roland gear. For the past several weeks, bands like Alabama Capital, Audio Revival, and The New Velvet have performed at over 35 camps and give students an up-close experience with their music … Continued

WAT-AAH!, the first functional water for kids, is proud to be the exclusive beverage for Camplified, the 2011 nationwide touring rock concert celebrating its 10th anniversary. The concert will feature young Radio Disney and emerging musical artists and performers. Camplified’s 10th annual summer tour is organized by Hear Here LLC, a derivative of Primary Wave … Continued

Many of Camplified’s sponsors and brands will also collaborate with the musicians to further bring excitement and camaraderie to the camps. Stardoll.com, new to the tour, offers its over 63 million members a place to express themselves through fashion, and they plan to host a Design Challenge inside the Stardoll Pink Tent where campers can … Continued

A new concept in summer touring is being launched by industry veterans Carl Freed, Larry Lieberman and Aimee Berger, who are producing a concert tour of summer sleep away camps in the Northeast and Mid-Atlantic states through their Alternative Venue Entertainment company.